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Raising Performance
Expectations Can Dramatically Increase Performance
Done right, leaders know that raising performance expectations can
dramatically increase performance. When people know that more is possible, they
can lift their performance to higher, and often previously impossible,
levels.
Hot Dogs and
Performance Expectations
Joey Chestnut has been the Nathan's Famous Hot Dog Eating Contest winner for
twelve out of the last thirteen years. There's no doubt he's the
performance king in this arena. The question is what can we learn from
this food eating competition master about raising performance expectations at
work?
Here's how Joey drastically changed
expectations about what was possible and the effect that it had on other
contestants.
- For
26 years (1974 to 2000), the hot dog eating record was between 10-20 hot
dogs.
- Then
in 2001 Takeru Kobayashi smashed the record and ate 50 in one sitting.
- From
2002 to 2016, after people saw that eating 50 hot dogs, once considered
impossible, was possible, every new contestant was able to eat 50 or
more hot dogs.
- Then
in 2016, Joey Chestnut consumed 70 hot dogs.
For decades, the performance target of 20
and then 50 hot dogs appeared impossible to beat. It was as if there was an
invisible performance barrier which could not be surpassed. What
happened?
The Performance
Barrier Phenomenon
When performance barriers are overcome, people are often able to perform at
heretofore unimaginable levels. They simply need to see someone else
doing it to realize what was possible.
It is amazing what can be accomplished once
one person crashes through the performance bar. Think about when Roger
Bannister broke the 4-minute mile barrier in 1954. Runners had been
trying to break the record since 1886. But just 46 days after
Bannister's "impossible" performance, John Landy set a new record
with a time of 3 minutes 58 seconds.
Then, only twelve months later, three
runners broke the four-minute barrier in a single race.
Since then, over one thousand runners have
broken the 4-minute mile barrier - something that had once been considered
impossible by the best athletes in the world.
We see this performance barrier phenomenon
everywhere - in speed records, in computer chip sizes, in acrobatics, and the
list goes on.
Something is only impossible until it is
shown to be possible.
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