LSA Global Insights Newsletter: September 2007

September 1, 2007

How to Sell to Executives

Are you having difficulty accessing and influencing key client executives to increase revenue?

Before executives or senior managers approve a purchase decision, they need to see how the product or service will impact their key corporate goals.


Sales industry leadership and true differentiation requires (1) Product and service knowledge, (2) Consultative selling skills, and (3) Applied business acumen.

Solution selling training is the key to succeeding with executives, you must address both current technical needs and strategic business needs - the critical needs that keep executives awake at night. 

Learn more about how to sell higher ...



About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

Upgrading Your Sales Force

Business sales training can help you to increase revenue, margins, and personal success by turning more of your "B" Players into "A" players?

Typically A players represent the top 10 to 15% of your sales force.
Giving you're A and B players the tools to uncover complex business issues that are relevant to their customers and the skills to be able to link their solutions to those issues is the key to upgrading your sales force. 


The results will reveal themselves in the numbers. When it comes to investing in your sales force the greatest return comes from concentrating on both your A and B players. First, provide your A players with...

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned