LSA Global Insights Newsletter

March 28, 2026

When Strategic Priorities Won’t Sit Still: How Smart Leaders Protect Focus and Performance


Does this sound familiar? 

Your market has shifted. There has been a change in leadership. New competitive threats have emerged.

Suddenly, the “top three” priorities from last quarter are replaced with five new imperatives.

While changing market realities can certainly impact what matters most, constantly shifting strategic priorities is a leadership warning sign because it causes: 

  • Teams to scramble.
  • Focus to fracture.
  • Execution to slow.
  • Trust in leadership to erode.

What the Research Says about Shifting Strategic Priorities

Data from organizational culture assessments show that shifting strategic priorities promote unmanaged organizational change. Research underscores the cost. 

  • Our organizational alignment research found that strategic clarity accounts for 31% of the difference between high and low performance in terms of revenue growth, profitability, customer loyalty, leadership effectiveness, and employee engagement.

  • A longitudinal study by McKinsey found that organizations with clear, stable priorities significantly outperform peers in both financial returns and employee engagement.

  • Research published in the Academy of Management Journal by Teresa Amabile and Steven J. Kramer demonstrated that perceived progress toward meaningful goals is a primary driver of motivation. Constantly resetting goals undermines that progress principle.

Learn how to change the game.

Read the Top 6 Steps to Better
Manage Shifting Strategic Priorities

About LSA Global

Founded in 1995, we are a business consulting, coaching, and training firm focused on results. Our success is measured by the success of our clients.

Get Aligned. Stay Aligned.™

Client results and relationships are our center of gravity.  We roll up our sleeves to make a meaningful impact on the people AND the business..  

February 27, 2026

How Top Sales Reps Build Insight with Prospects

Can Your Sales Reps Build Insight? 2 Key Competencies



To successfully sell complex solutions, sales reps must focus more on customer success than simply closing deals.

Buyers are better informed, customers expect more, and differentiation is often harder to articulate.

To thrive, sales reps must move from being order-takers to insight providers — trusted business advisors capable of guiding clients toward solutions they may not even realize they need.

Sales rep assessment simulation data suggests that with deliberate effort, targeted business sales training, and meaningful organizational support, sales reps can raise their game.

Where to Start?


About LSA Global

Founded in 1995, we are a business consulting, coaching, and training firm focused on results. Our success is measured by the success of our clients.

Get Aligned. Stay Aligned.™

Client results and relationships are our center of gravity.  We roll up our sleeves to make a meaningful impact on the people AND the business..  

January 31, 2026

Increase Strategic Agility: A Leader Guide for Your Organization

Increase Strategic Agility: A Leader Guide for Your Organization

Increase Strategic Agility

Strategic decision making simulation data is clear: to thrive, leaders must proactively reset strategies as circumstances change. Strategic agility — the capacity of an organization to anticipate, respond, and adapt — is a key performance differentiator.

  • Growth
  • Profitability
  • Innovation

Unfortunately, corporate culture survey data shows that half of leadership teams struggle to increase strategic agility after executive strategy retreats.

Understanding What It Takes to Increase Strategic Agility

Strategic agility is not about reacting faster. It is about designing ways of working that anticipate change, align resources, and enable informed decisions.

Read the 12 Research-Backed Areas to Increase Strategic Agility


About LSA Global

Founded in 1995, we are a business consulting, coaching, and training firm focused on results. Our success is measured by the success of our clients.

Get Aligned. Stay Aligned.™

Client results and relationships are our center of gravity.  We roll up our sleeves to make a meaningful impact on the people AND the business..  

December 30, 2025

Happy Holidays: The Top 10 Articles from 2025


As the year draws to a close, we want to thank you for the trust, partnership, and shared commitment we’ve had the privilege to experience with you over the past year.

We are grateful for the opportunity to align strategy, culture, and talent in ways that drive real performance. Working alongside thoughtful leaders and teams like yours continues to sharpen our thinking and raise the bar for what “better” looks like.

We don’t take that lightly.

As the new year approaches, we hope you’re able to step back, recharge, and enjoy time with the people who matter most. We wish you a new year filled with happiness, meaning, and new possibilities.

Thank you for being part of our community. We look forward to working together in 2026 and beyond.

Warm regards,

Tris Brown
Read more »

November 29, 2025

Beyond Relationship Selling: The Real Drivers of B2B Sales

Beyond Relationship Selling: The Real Drivers of B2B Sales




B2B Sales Growth Is No Longer Driven by Relationships

For decades, B2B sales have been framed around one central principle: relationships.

The conventional wisdom was simple — build strong personal connections with clients, and sales growth will follow. According to the latest research from Gartner Group highlighted by our microlearning experts, 88% of salespeople still believe great service and support are the keys to sales account growth.

They are wrong. 

What the Research Says

B2B sales growth is about more than relationship selling. While it is true that cross- and up-selling existing customers is three times more successful than trying to win over new prospects, the research found that world-class service contributes to sales account retention, but it has no effect on sales account growth.

While trust and rapport remain critical in the eyes of existing clients, we know from sales rep assessment simulation data that relationships alone are no longer enough to grow existing sales accounts.

Learn why and what to do about it to drive revenue growth.

About LSA Global

Founded in 1995, we are a business consulting, coaching, and training firm focused on results. Our success is measured by the success of our clients.

Get Aligned. Stay Aligned.™

Client results and relationships are our center of gravity.  We roll up our sleeves to make a meaningful impact on the people AND the business..  

October 25, 2025

The Top 6 Steps to Drive Strategic Decisions Without Formal Authority


Not everyone with strategic insight holds formal authority.

Whether you are a functional expert, project lead, or high-potential individual contributor, to be high performing you must be able to shape direction, mobilize stakeholders, and create alignment even when the org chart does not grant you decision-making rights.

 The challenge is real: how do you drive strategic decisions without formal authority at work?

 What The Research Says

We know from organizational culture assessment research that high performance and engagement can be elusive in matrixed work environments.  Why? Because accountability, information sharing, strategic clarity, and decision making rights can become blurred and misaligned.

And, according to a recent Gallup study 84% of US employees were operating in a matrixed work environment.

The research about how to better influence strategic decisions without authority is clear.

Read the 4 Research-Backed Competencies that Matter Most and the 4 Key Steps to Take

About LSA Global

Founded in 1995, we are a business consulting, coaching, and training firm focused on results. Our success is measured by the success of our clients.

Get Aligned. Stay Aligned.™

Client results and relationships are our center of gravity.  We roll up our sleeves to make a meaningful impact on the people AND the business..  

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