What Corporate
Culture Is
Do you know how to design a high performance culture? Culture is your
organization's unique approach to how it executes strategy. If strategy is
"what" you want to accomplish and "why", then culture is
"how" you execute it on a day-to-day basis.
For example, let's say your organization
wants to grow market share by 10% to meet growth targets. To accomplish this,
what approach to the market should your organization take? Should it be more
of a market adopter, focused on improving existing offerings (like KIA)? Or
should it be more of a market leader, creating brand new offerings (like
Tesla)?
The answer informs "how" the
employees of the organization collectively drive strategy execution in terms
of market approach. Because strategy must go through people and culture to
get implemented, choices like this represent your organization's culture.
What Corporate
Culture Is NOT
- Corporate
culture is NOT only about having fun. Every workplace and office should
have an engaging environment, but it doesn't make your organization
unique.
- Culture
is NOT only about corporate values. Values are important, but
almost every organization in a 10-mile radius probably shares the
majority of your corporate values.
- Culture
is also NOT only about employee engagement. Engaged employees are
critical, but employee engagement is simply one aspect of organization
health.
The Point
The point is that none of these (a fun environment, your corporate values, or
employee engagement) truly set your organization apart from others. Everyone
wants to have a fun environment, be values-driven, and have highly-engaged
colleagues. Today, organizational health is just a ticket to
play the game.
Your workplace culture is your
organization's unique approach to "how" work gets done - it's what
makes your organization different from all others.
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