LSA Global Insights Newsletter

March 31, 2014

Is It Really Possible to Change an Organization's Culture? The Top 10 Success Factors

Surveys of companies around the world confirm that the majority of culture change and transformation initiatives do not achieve their objectives. In fact, a discerning observer could conclude that it would be foolhardy to even try to change an organization's culture.

Our experience and expertise, however, tell us it is indeed difficult, but not impossible, to change a culture. And, after designing and implementing dozens of culture shaping and change projects, we have learned what it takes to succeed. Culture change initiatives that work are characterized by 10 key principles and best practices.

Culture Change Success Rates
A recent survey looked at over 1500 companies worldwide that had engaged in corporate transformation initiatives in the past 5 years. 38% of these companies reported their initiatives were "completely" or "mostly successful." The remaining 62% stated their attempts to transform their organizations were only "somewhat successful" or "unsuccessful."

Success was measured based on improving the organization's performance using factors such as profitability, return on capital, market value and inventory reduction. Qualitative factors such as a positive shift in organizational engagement and morale, improved capabilities, and closer relationships with customers and suppliers were also measured.

Learning from studies like these combined with our 25+ years of hands-on experience helping clients on major change initiatives, we have come up with the top 10 culture change success factors.

If you are undergoing organizational culture change, this list is for you.

Read: The Top 10 Culture Change Success Factors

Download: Do You Have a High Performance Culture?

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

Until You Find a True Magician...Change that Works

People resist change. Leaders resist change. Yet, to be successful, companies must constantly change.

Organizational change occurs at many levels and for many different reasons. From assisting an under-performing leader, to merging two businesses, to shaping a high performance culture and strategy, change is necessary to compete over time.

At its essence, change is about getting people to behave in a new way.

New habits are tricky. As humans, we embrace some big changes - getting married, buying a house, taking on a new job and having a baby. And we fight others - losing weight, quitting smoking, following a new sales process, being on time.

We know that people change when their circumstances change. Top leaders know that it is their responsibility to shape their organization's environment to get the most from their people within their unique strategy and marketplace.

Get organizational change tools now:

Change Readiness Health Check...

5 Science-Backed Lenses of Change Leadership

6 Critical Questions to Initiate Change

A New Way to Think About Change: The Agile Organization

Why Change Fails and How to Beat the Odds

Performance Pressure: How Much Should a Leader Push?

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

February 28, 2014

Top 5 Sales Culture Warning Signs


Once your sales strategy is clear enough to act, it is the sales leader's job to create the high performance environment necessary to get results for you and your clients.

We define culture as how things get done in an organization - especially when no one is looking. Many still mistakenly believe that culture is "soft HR-type stuff" that can be ignored because it does not have a quantifiable impact on performance.

Successful sales organizations know better.

They understand and leverage their culture to outperform their competition. They ensure that the right behaviors get modeled, measured and rewarded for both their customers and their business. They consistently improve or dismiss sub-standard performers quickly.

One recent Harvard Business School research report described how an effective culture can account for up to half of the differential in performance between organizations in the same business.

Is your sales culture an asset or a liability?

Based upon over 20 years of research, here are the top 5 sales culture warning signs:

  1. There is an ambiguous definition of high or low performance
  2. Non-improving low performers stick around or high performers do not embody espoused culture
  3. It is unclear if "the way" creates success
  4. Key success metrics are perceived as confusing, conflicting, or unfair
  5. There is success-driven complacency

If any of these warning signs are appearing in your organization, it is time for you to act.

Read more:


6 Steps to Creating a High Performance Sales Environment

Top 5 Performance Environment Warning Signs

Do You Have a High Performance Culture to Drive Your Strategy

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

Stop Doing Stupid Stuff: The Critical Moves Required to Create Real-Time Sales Results


Is your sales force set up to succeed?

Tristam Brown, LSA's Chairman and CEO will Keynote at the Sales 2.0 Conference in San Francisco on May 5th at the Four Seasons Hotel and Spa in San Francisco. Attendees will learn how to close the real-time strategy, culture and talent gaps to achieve unprecedented success.

The session, entitled Stop Doing Stupid Stuff: The Critical Moves Required to Create Real-Time Sales Results is for senior sales leaders who believe that they are headed in the right direction, but their sales team's performance is not where they want it to be. The interactive talk highlights how to not get fooled into making isolated or diluted moves that do not lead a sales force dramatically forward.

When it matters most to your biggest customers, do you have the capability and capacity to respond in real time? Are you are headed in the right direction, but your sales team's performance isn't where you want it to be? Unfortunately, many sales teams continue to make isolated moves that do not propel the sales force dramatically forward. Neither talent nor culture nor strategy alone will produce the real-time results necessary to succeed. Alignment is the missing ingredient to achieve real time sales success.

The session will help sales executives to:

  1. Assess their sales strategy to determine if it is clear enough to act and respond in real time.
  2. Determine whether or not they have a high-performance sales culture with the capability to succeed when it matters most.
  3. Attract, develop, and retain differentiated and customer-centric sales talent.

Read more about creating high performance environments...

Ask us about a Free Pass to the Conference

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

January 20, 2014

3 Proven Ways Managers Engage Employees (without Money)

The talent of your team matters.

The talent of your team matters.

Successful leaders understand that extraordinary results are the byproduct of a dedicated team of engaged, motivated and high performing employees. Unfortunately, high growth companies often make the following people mistakes ...mistakes that negatively impact the business:
  1. Hiring for speed instead of cultural fit to meet increased demands.
  2. Neglecting key non-monetary moves that help retain current and potential "A" players.

An organization's top talent is always vulnerable to competitive offers. Most leaders know that (regardless of what they tell you on their way out the door) employees typically leave managers - not companies or jobs.

Bad managers make it nearly impossible for employees to be satisfied, but good managers know how to protect their direct reports from job or company failings such as ineffective strategies, structures, processes, systems, plans, policies and politics.

Improve the capabilities of your managers and you can make a huge difference in attracting, engaging and retaining top talent that consistently achieves best-in-class results. You can't afford to lose talented team members because of poor management practices.

Read more about the 3 proven ways to Engage Employees...

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

3 Smart Questions to Keep 92% of Your Top Talent from Abandoning You

Could it be that only 8% of your workforce truly wants to stick around?

Last month, the New York Times reported that the jobless rate in the U.S. is the lowest in 5 years. Manpower ran a recent online poll of nearly 900 workers that found 83% are actively looking for a new position and another 9% percent are networking to see what is available. That adds up to 92% of respondents on the move. Add these factors to LinkedIn becoming such a powerful passive recruiting tool, and the situation adds up to a wake-up call for leaders looking to grow. Put employee retention on the top of the strategic agenda at your very next management meeting.

If your top talent--the ones who watch your back and who can run with any ball you toss their way--is leaving (or at risk of leaving), you had better figure out why. You need to put a stop to the brain drain. Not only can your organization lose momentum as you try to fill the gaps, but it also risks failure without those key folks.

Ask yourself:
  1. Do we have right talent management processes and systems in place to predict, track and minimize turnover in the next 12 months?
  2. Have we uncovered the critical few employee engagement weak spots for our most important jobs and top talent groups?
  3. Have we clearly identified our key talent and conducted "stay" interviews with them recently?

Historically, the beginning of the year (this month and next) is the most common time for organizations to hire...they need to fill positions for new budgets that become available in January and employees are also more open to make changes at this time.

The bottom line: Act now so you don't risk losing your top talent. Do not wait to get the engagement and retention discussion started with your leadership team.

Read more about engaging and retaining top talent...

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

December 31, 2013

Top 10 Blog Posts for 2013

Wishing you health and happiness this Holiday Season and prosperity in the New Year. 

Top 10 Blog Posts of 2013
Targeted best practice blogs focused on current industry trends and tools.

  1. Is It Worth Engaging Your Employees?
  2. 3 Simple Tips for Improved Leadership
  3. How to Really Define Your Competitive Advantage
  4. Smart Moves to Handle a Team that Balks at Change
  5. The 5 Signs that You Have Become a Great Trusted Advisor
  6. 5 Indications That You Should NOT Measure Training
  7. 2 Negotiation Tactics that Reduce the Power of Difficult People
  8. Critical Tips to Keep Project Innovation Alive
  9. How to Match the Candidate to the Job
  10. 4 Simple Communication Techniques
About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

Top 10 Downloads for 2013

Wishing you health and happiness this Holiday Season and prosperity in the New Year.

Top 10 Whitepaper Downloads of 2013
Published articles and research to help high growth companies get aligned.

  1. Alignment: The Critical Missing Leadership Ingredient
  2. 5 New Lenses of Change Leadership
  3. Top 5 Performance Environment Warning Signs
  4. Becoming a New Leader: 5 Traps to Avoid
  5. The 2 Biggest Sales Coaching Mistakes
  6. Top 5 Warning Signs of a Bad Project Leader
  7. Surprise: Is Your Culture Helping or Hindering Your Strategy?
  8. A Smart New Way to Think About Change: The Agile Organization
  9. 3 Science-Backed Steps to Building a Smarter Training Initiative
  10. True Measurement of Training: 5 Easy Steps

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

November 30, 2013

Do Not Ignore Your Unhappy Customers


The telephone game can kill your business.

This fun childhood game is where one child whispers a message to another, who then whispers to a third and so on around the circle until the last player tells the final version to the entire group. The process illustrates how quickly a simple and short message can completely change as it is shared even within a small group.

According to a study at Northwestern published in the Journal of Neuroscience, your brain remembers events slightly differently every time you recall a previous memory. Imagine how the remembered versions would vary with a large group of people. Then think about what can happen through social media. If you are concerned about brands and messaging, it is imperative that you take these factors into account so you can leverage positive customer experiences and minimize negative stories.

While it may be tempting to dodge unhappy customers, neglecting them will only exacerbate the situation. A recent Retail Customer Dissatisfaction Study showed that up to 31% of dissatisfied customers tell others about their experience with 6% of those telling as many as six or more people. Not the word of mouth that you want to build your brand or your business.

With less than 10% of customers voicing their concerns when their expectations are not met, you should take full advantage of the actionable feedback that you receive by:

  • Reaching out to unhappy customers to truly understand their frustrations
  • Empathizing with their situation
  • Trying to make it right from their perspective

Read more about turning unhappy customers into promoters...


About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

How to Create Customer Service Excellence


Does speed kill customer service?

Too many customer service and contact centers still weigh the number and speed of calls to measure day-to-day rep performance. That is a mistake. No customer wants to feel like a number in the lineup of callers.

While it is true that customers want their issues resolved quickly, they also want to be served in a way that feels fair, reasonable and respectful. When you analyze customer satisfaction data, it pays to slow down the service experience to ensure that all clients feel as though:

  • They have your full attention
  • You understand their unique situation
  • You genuinely want to resolve their issue

Financially, the better the service experience, the more likely you are to retain that client and have them tell a friend to take advantage of what you have to offer.

L.L. Bean learned to slow down the customer experience long ago. Every customer service call is answered by a live person. Their reps have been trained to allocate the time required to build rapport, understand the problem and solve the issue. They are not rewarded for rushing through calls. They are measured by the problems they solve and the quality of the interaction from the buyer's perspective.

The objective of customer service should be to generate good will (as measured by repeat and referred business) and leave the customer feeling that they were well treated.

The bottom line: If you want to improve customer acquisition, loyalty, growth, and satisfaction, try slowing down your customer service interactions.

Read more about customer service excellence...

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

October 31, 2013

Virtual Project Teams: 5 Tips to Avoid the Most Common Dangers



Virtual project teams contain additional (and often hidden) risks.

Creating a high performing team is challenging enough when all team members are on the same site. When the team operates virtually (and often only for the duration of a project), the challenges are multiplied. Getting virtual project team members to work in harmony is no easy task.

Despite detailed project plans and frequent status meetings, some virtual teams just do not work well together. Most of us have experienced the fallout - bickering, unproductive meetings and disengagement as the project falls behind and begins to miss the mark.

It is no secret that the science of project management alone cannot create successful projects without committed, motivated and collaborative team members. A weak, uncooperative team isn't just unproductive; it can result in resentment, disruptive politics and active disengagement.

A positive environment promotes trust and respect among team members and increases performance through productive habits. Often the key is a project leader who ties the team together and embodies the necessary project leadership skills and attributes that help the team succeed.

Read more about the 5 tips for virtual teams that will keep you on track...


About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

Using Post-Mortems Before, During and After Projects to Drive Excellence


Important projects fail to meet internal and external stakeholder expectations at an alarming rate - up to 75% by some accounts.

There are many well-known culprits. Project failure typically starts with poor project definition and a kick-off process that overlooks the importance of setting the right business case, stakeholder clarity or team environment for success. The lack of planning upfront runs into inadequate stakeholder expectation management and then dovetails into planning and forecasting problems due to insufficient consideration of the complexity and nuances of the task at hand.

In a domino effect, this weak foundation sets the stage for negative project team dynamics as you try to balance the typical project pressures of trade-offs between cost, schedule, scope and quality when you lack the necessary information or support.

Team discontent then typically arises in the areas of problem solving, decision making, conflict resolution, continuous improvement, reward systems, meetings, accountability, trust, communication, change management, and performance measurement.

Successful project managers know that conducting reviews before, during and after a project pays big dividends. For example, one recent high-tech client was able to identify a missing stakeholder and add two critical resources after a project "pre-mortem" identified previously undetected customer risks. Another life-sciences client used "live-mortems" at key project gates to improve team engagement by 26% and progress on two previously dependent areas to deliver ahead of schedule. Finally in a classic post-mortem, a recent professional services client identified 7 key improvement areas for future projects critical to retaining their top technical talent despite stiff competition for those employees.

The bottom line with complex and integrated projects - "go slow to go fast" when it comes to setting the foundation and "go fast to go faster" when it comes to learning, prototyping and innovating.

Read more about using proven project post-mortems before, during and after projects...


About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

September 30, 2013

A New Way to Think About Change: The Agile Organization




How we think about change management must fundamentally change.

Over the past twenty-five years we have designed, implemented and facilitated hundreds of change efforts from the inside as thought leaders, consultants and trainers. The most important learning from our collective experience is this: How we think about change management must fundamentally change.

New Context
Organizational change should be viewed within the emergent 21st century context: the global economy, technological and mobile innovations, resource constraints, uncertainty, and the boundary-challenging business environment within which we operate.

In addition to these "physical" factors we must consider the current psychological factors: multi-generational workforce, change savvy (and change weary) employees, and the interconnectedness and multiculturalism that characterize our organizations. Our business environments, more than ever before, are dynamic, complex and constantly facing change.

If change is so ubiquitous, why does it need to be managed?

Today, leaders must create organizations that quickly evaluate, decide and embrace the daily, weekly and quarterly changes present in our environments. That said, what about bigger, planned, transformative change?

The 21st century question regarding organization-wide change is not: How do we change? Rather the question is: Why are we changing? If this question is fully vetted, the answer should ultimately point to two critical areas and a new approach to change.

Read more about the new approach to successful and lasting change...


About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

Understanding and Leading Change to Improve Execution and Drive Business Results


Increased breadth, complexity, and the speed of change provide a unique challenge to leaders who are continually being asked to do more with less.

Not surprisingly, most change initiatives fail to meet original expectations - up to 70% by some accounts.

Even though change is typically used to improve the current situation, maintaining the status quo is far easier than making an organizational change. Change is work. To succeed, leaders must balance a laser-like focus and an unwavering commitment with great flexibility and intelligent adaptation as they navigate change.

Effective leaders understand and practice how to field resistance to change, analyze the current state of change acceptance in their teams (awareness, understanding, acceptance, commitment) and thoughtfully plan responses to better help move teams through change.

Our clients typically use change management to:



  • Help an under performing leader or team
  • Improve cooperation and results across business units and functions.
  • Align their unique organizational culture with specific strategic goals.
  • Integrate multiple change initiatives.
  • Increase stakeholder and employee commitment, engagement and motivation.
  • Improve leadership and change agent readiness and workforce resilience. 

Read more about proven and practical approaches to organizational change...

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

August 31, 2013

The Truth about Who to Coach and How to Assess their Performance

Is it possible that what you learned about coaching is wrong?

For much of the sales world, the notion that sales coaching is an essential ingredient in improving sales organizations is not up for debate. But while the debate about the necessity of sales coaching may be over, most sales leaders - if they're honest - will tell you that they barely have time to manage their sales teams - and they just don't have time to coach.

With that reality as the backdrop, we want to pose this question - What if you could cut your coaching time in half and get better results?

In our decades years of working with leading sales executives and front line managers, we have identified what we consider to be the top two mistakes that hinder effective sales coaching - mistakes that if avoided, will greatly simplify the sales coaching process and minimize the time it takes to effectively develop your reps.

Read more about the top 2 sales coaching mistakes and what to do about it...


About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

Improving Results by 4x through Sales Performance Coaching


There is substantial evidence that sales professionals who receive consistent sales coaching from managers and mentors achieve significantly higher levels of performance than those who receive little or no sales coaching.

Effective sales coaches provide perspective and feedback that result in higher sales performance. Our research shows that it makes a 4-to-1 difference in terms of revenue production.

Our clients typically use sales performance coaching when:

  • "B" and "C" players are holding back sales goals.
  • Sales leaders need help to more effectively motivate and equip their team.
  • A lack of sales accountability is dragging down the sales culture and results.
  • Only "lagging indicators" of performance rule the day.

Read more about providing sales managers and leaders with the core sales coaching methodologies, skills and tools necessary to succeed...


About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

July 31, 2013

3 Steps to Take Control of Your Own Job Satisfaction & Better Navigate Your Own Career

According to Forbes, 2 million Americans quit their job every month.

A recent study by Accenture found that 31% of employees do not like their boss. Manpower Group research shows that 44% of workers are unsatisfied. The list goes on and on.


It is now common knowledge at most companies that if employees feel as though they are not learning anything new or that their career is at a standstill, they are likely to get that proverbial itch to leave and look for greener pastures.

Some employees feel that, because of the lackluster economy and perceived high unemployment rate, their company doesn't much care about their career. Others do not see a clear path for advancement. Still others, even if they are dissatisfied, feel that there are no good job opportunities anyway so why bother looking? Whatever the feelings, as employee engagement and retention experts for decades, we are here to tell you that most employers DO CARE....in fact, they care very much.

Since the mid-1990s, the focus on retaining competent and talented employees has been increasingly on the radar screen for most executives. In addition, they are increasingly aware of the high cost of turnover. Executives know that if you leave, they will pay more than your current cost to replace you. Even more important, they will lose valuable time in meeting company and customer goals.

While unemployment overall is still historically high, for those with bachelor's and advanced degrees, U.S. unemployment is still significantly below 5% (Bureau of Labor Statistics). Employers know that replacing a skilled worker, especially in fields such as technology and health care, is not as easy as it seems when reading the daily headlines. So if you or your direct reports are dissatisfied and wishing for a change, consider the following.

Read more about the 3 steps to better navigating your own career...


About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

How to Develop Top Talent

Effectively developing talent (especially millennials) in a way that fits your culture and business strategy can be a challenge.

Done right, the benefits of effectively developing the careers of the top current and future talent within your organization can be massive:
  • Decreased attrition
  • Lower recruiting and employee relations costs
  • Higher levels of productivity and discretionary effort
  • Improved employment branding

The advantages to employees are just as powerful including higher levels of engagement, commitment, motivation, pride, and development. Successful companies take a three-pronged approach to career development that is aligned with their culture and business and talent strategies.

Developing Top Talent provides managers with a practical blueprint of their roles and responsibilities in developing the careers of their direct reports. It uses a proven four-step career development model and provides a career development toolkit to support employee assessments and career path planning.

Navigating Your Career gives individual contributors a proven process and critical tools for "owning" their own career development and having effective career conversations with managers and peers.

Career Development Coaching Certification prepares people to become an internal career development coach by providing the process and tools for working one-on-one with employees to help them clarify their natural talents and strengths and to facilitate their discovery of which roles might be the best fit for maximum personal and company productivity.

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

June 30, 2013

Do You Have the High Performance Culture Required to Drive Your Strategy?



Once your business direction is clear and compelling, it is your job as a leader to understand, shape, and align your corporate culture to drive key strategic initiatives.

As senior executives will attest, this is no easy task. While most agree that a sound strategic plan is imperative, few agree on what to do next. In fact, research shows that less than ten percent of even the well crafted strategies are effectively executed.

For most fast growing and evolving companies, we know that the biggest obstacles to success have little to do with designing a winning strategy. When you look under the hood of many organizations (even ones that have a solid strategic plan), you find that they are not firing on all cylinders.

They are not performing at their peak. And their leaders have not created the high performance environment necessary to get sustainable results now or in the future.

A recent Harvard Business School research report described how an effective culture can account for up to half of the differential in performance between organizations in the same business. This should be a powerful motivator for all leaders.

Read more about how to create a high performance culture for your strategy


About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned


Alignment is the Key to Getting Where You Want to Go


You have a solid strategy. A promising future. Now, how do you get where you want to go?

If you believe that you are headed in the right direction, but your current performance is not where you want it to be, think alignment.


Organizational alignment means configuring the key elements of your company to optimize performance. Based upon over twenty years of research, we believe that when your strategy, culture and talent are misaligned, your organization is at best under-performing and at worst set up for major problems.

Do not get fooled into making isolated strategy, culture or talent moves that do not lead your company dramatically forward. Neither talent, nor culture, nor strategy alone will produce the results you want. Alignment is the missing ingredient.

Learn more about:

Educating Senior Leaders
about the importance of organizational alignment and change

Assessing Current Alignment
of cultural and talent with strategy

Implementing Your Key Moves
defined for immediate impact on performance and organizational health


About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

May 30, 2013

9 Steps to Create a High Performance Contact Center



Just 5%.

A 5% increase in customer loyalty can boost profits by as much as 25% to 85%.


It is up to the Contact Center Leadership Team to stimulate improved performance and execution so these gains become a reality. The leaders need to create the circumstances that elicit better performance from their people.

The good news is that positive customer experiences drive repeat business, cross-selling and up-selling of services, loyal customers, and referrals. Positive experiences decrease the overall costs of service and sales.

The bad news is that contact center technology has not been the great equalizer between people and their performance that had been hoped. While technology has helped to mitigate poor performance and standardize overall performance, it hasn't fully resolved high attrition rates, lack of engagement, and embarrassing service and sales failures.

These problems and a variety of other ills continue to plague contact centers and result in lost revenue, high service costs, and low customer loyalty. So the key question for Contact Center Leaders and their bosses is not "why" high performance but rather "how?"

Fortunately, with the help of 16 years of research and the biggest bank of high performance environment data in the world, the "how" has become a whole lot easier.

Read more about the 9 components to creating a high performance environment


About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

How to Establish your Brand Promise




Are you walking the talk with your customers? And does it really matter?

If a company does not follow through on its brand promise, or if the brand promise is at conflict with the company's positioning, its reputation and sales will likely falter. The experience your employees create with each and every customer is greatly influenced long before the customer interaction even begins.

It's determined by how effective your customer service strategy, and your brand promise, is designed and executed.

For a customer service organization to thrive, the leader must align its culture and talent not only with the customer service strategy, but also with the overall company business strategy.

  • A clear strategy provides the necessary direction and clarity.
  • A high performance culture provides the environment for your employees to thrive.
  • The right talent in the right place makes it happen over time.

Understanding the overall business strategy is the first step. Defining your customer service strategy and aligning it to the overall business strategy is the next step. Combined, they should establish a clear and meaningful brand promise that helps to create and retain loyal customers.

Read more about the key steps required to establish your brand promise...

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

April 30, 2013

What To Do About Missed Project Deadlines

Not all missed deadlines are created equal. Missed project milestones should be treated differently based upon the circumstances and the performance culture that you want to create.

What happens in your organization if you miss a deadline on a project?

If people perceive "nothing," there is performance trouble ahead.

If there are no consequences to missed deadlines, project team members can feel that their project was not so important after all or that the timing did not really matter. This slippery performance slope can lead to a lack of motivation and more slippage on other important dates and key deliverables.

It is up to you as the project manager to keep project team members on target and on time without sacrificing quality or project team satisfaction. As uncomfortable as it may be to raise the issue of failed delivery in some circumstances, it will be even more difficult to explain to the project sponsor and key stakeholders why your project is lagging and why your team is under-performing.

If you or your organization let dates slip, there are three key steps to take as a leader to get things back on track.

Read more about the 3 key steps to take

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

Using Project Post Mortems During and After Projects to Improve Performance

We have all led or been affected by critical and complex projects that have gone "sideways." The experience is rarely enjoyable and often difficult to forget.

The bad news. Unfortunately, most research shows that up to three-quarters of internal and external projects fail to meet original expectations. In three recent client meetings, a combined $25,000,000 of problems were directly associated with missing targets and poorly managing client and project stakeholder expectations. The good news. The vast majority of the problems could (and should) have been avoided along the way.

Our experience tells us that spending a little bit of time to take stock throughout the project and at the end of a project can pay big dividends, greatly improve project team engagement, and significantly increase internal and external stakeholder satisfaction.

An effective Project Post Mortem Process should be based upon multi-industry project management best practices and research. The results should provide targeted recommendations for success during and after critical project phases by helping project leaders and teams to:

  1. Clearly agree upon the current project situation and status.
  2. Come to closure as individuals and as a project team.
  3. Apply project best practices to determine key takeaways and areas of improvement.
  4. Identify and manage project risks.
  5. Re-calibrate, determine areas of focus, and identify specific next steps.
  6. Implement proven solutions that will work for your unique project, stakeholders, culture, and situation.

Whether project team-specific or part of a 360-degree project stakeholder view, we recommend including three key project success areas and 27 key performance indicators.

Read more about the 27 key project performance indicators...


About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

March 31, 2013

8 Key Traits of Successful Talent Leaders

What makes a person an outstanding talent leader? Is it the ability to set a vision, develop a strategy, or manage a budget? Or is it something much less visible and more subtle?

In our experience, leadership is not something that we are born with. While some people certainly have a general aptitude toward specific leadership traits, the vast majority learn to effectively lead others through hard work and experience.

After all, it is not easy to get people to follow you - especially through difficult changes in complex times. It is also unsettling to many new leaders when they finally realize that their success is dependent upon those around them and not their individual smarts or heroics.

It takes insight into what leadership is all about and the desire to practice it in a deliberate, thoughtful, and consistent way to become an effective leader.

Based on over 20 years of experience, we have identified 8 Key Traits that successful talent leaders share time and time again.

Read more about the 8 key traits of successful talent leaders




About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

Making Strategic Branding, Staffing and Recruiting Work

If you are like most of our fast growing clients with big ambitions, chances are that your staffing and recruiting processes are not where they should or could be to support your growth goals. Even with historically high unemployment rates, the majority of our clients are struggling to find and hire the top talent that they need to execute their strategies in a way that makes sense.

To hit ever increasing and shifting (and often ambiguous) hiring targets, talent leaders need create approaches that are strategically aligned, nimble, scale-able, and fast. From sourcing quality candidates, to hitting hiring forecasts, to employee and internal branding, an effective staffing and recruiting process is a complex challenge.

Best-in-class organizations execute each strategic staffing and recruiting phase efficiently and in alignment with their business and people strategies. Low performing functions are reactive and tactical and often at odds with hiring manager priorities.

Employee and Recruitment Branding
Employee and Recruitment branding is an essential (and often overlooked) element of an effective recruiting function. Your employee brand is your corporate calling card. It impacts your recruiting, engagement, and retention of current, potential, and future employees. If you do not start strategically, you will most likely find yourself under the gun and chasing a moving target.

Learn more recruitment branding...

Candidate Assessment
Advanced technology, social media, and a shifting economy have increased the flood of resumes (both qualified and unqualified) that bombard applicant tracking systems. Today's recruiting websites often lack proficient applicant screening tools and make it easier than ever to apply for a position. Assuming that your strategy and criteria are clear, the right applicant screening software can act as a first-level filter to eliminate potential candidates who fall short of the basic requirements for your positions so that your recruiters and hiring managers can focus on talent that fits your business and your culture.

Learn more about candidate assessment...

Workforce Planning Process
Workforce planning is the process of deciding how many people you will need in a particular area over a certain period of time. And conversely, it's also taking a hard look at the talent market and assessing how many people are available and how difficult to will be to hire them so that you can make realistic talent plans to support your business strategy.

Learn more about workforce planning...

College Recruiting
College recruiting can be an important ingredient in your overall workforce plan and recruiting strategy...or not. Depending upon historical data, key recruiting metrics, and your hiring managers , it could also be a colossal waste of resources. Do inexperienced hires make sense for your business model?

Learn more about college recruiting...




About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

February 28, 2013

Why Call Center Reps Hate to Sell (and what to do about it)


The warning signs are everywhere.

The hushed tones when Call Center Reps gather in the break room...The wide-eyed looks when sales promotions are announced...The cries of, "If I wanted to be in sales, I would have interviewed for a sales job!"...The sighs of resignation during sales training workshops...The new resumes online that somehow seem vaguely familiar...

When Call Center Reps hate to sell, we put our customer service AND sales initiatives at risk. Instead of driving revenue up, we may be driving customers away.

When we ask Call Center Leaders, they simply want their reps to:

  1. Fix the problem that caused the customer to call
  2. Confirm that the customer is happy
  3. Sell them more stuff

Why are Call Center Reps so reluctant to go along with such a simple program?

That question has not one answer, but five. Our work with clients over the last two decades has uncovered five specific things you can do to relieve the issues that cause Call Center Reps to hate to sell.

Read more about the 5 warning signs and what to do about them



About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

Building Contact Center Cross Selling Skills


Cross selling has many benefits.

Top performing cross-selling contact centers increase wallet share, deepen customer relationships, improve customer loyalty, build employee confidence, reduce attrition, and enhance the customer experience.

To build effective cross selling skills ensure that you include these seven elements:

  1. Metrics: Identify the top 2-3 business metrics that you want to move.
  2. Gaps: Assess major skill gaps to target investments, set a baseline, and initiate the change process.
  3. Flexibility: Have the option to train one agent at a time to take advantage of periods of low call volume while minimizing downtime.
  4. Coaching: Include online and offline coaching to guide reps through competency levels and provide immediate performance feedback.
  5. Scenarios: Design around critical customer simulations and scenarios for applying skills on-the-job.
  6. Test: Build a final performance test that confirms mastery of the key skills.
  7. Impact: Measure skill adoption and business impact.

Read more about building call center cross selling skills

Visit our Customer Service Blog



About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

January 30, 2013

All Aboard to Increase Inside Sales and Customer Service Retention

Losing good employees is expensive.

The inside sales and customer service areas at most companies have annual turnover well north of 25%.

While the reasons for this are many, it typically boils down to two things:

  1. These are tough jobs and one has to have a thick skin to be successful and stay in it for the long term.
  2. Many companies struggle to create a compelling work environment that fosters performance and longevity.

A key contributor to the success or failure in both of these categories is the new hire's on-boarding experience.

This begins when the employee first sees an ad or talks to a recruiter and continues all the way to being a fully functional team member.

The experience can last anywhere from thirty days to a year depending on the complexity of the job.

Read more about how to effectively on-board new customer service hires...


About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

Don't Leave Your Employees Out in the Cold...Call Center Coaching Makes a Difference

Sales and service reps who receive consistent and targeted performance coaching outperform their peers 4-to-1.

When it comes to keeping your brand promise to increase customer retention and revenue, the performance of your customer-facing people is critical.

Successful organizations ensure that their front-line managers and supervisors have the skills, time, and incentives to mentor and coach associates daily. This approach sends a strong message about your organization's commitment to quality and service both internally and externally.

While targeted and well designed training sessions can definitely start the development process off on the right foot, tangible behavior change occurs on the job when your staff has the opportunity to apply the skills and techniques.

To make your investment pay off, your customer service managers and supervisors must become directly involved in rewarding, modeling and coaching the desired skills and behaviors every day.

Customer Service Coaching Best Practices

Customer Service Mentoring Best Practices


About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned