LSA Global Insights Newsletter: It Is Time to Rethink Corporate Culture

June 25, 2020

It Is Time to Rethink Corporate Culture


Is Your Corporate Culture Helping or Hindering Your Strategy?
There is no question that the last few months have significantly changed the world and the way we operate as individuals, as businesses, and as countries. A global shift is required in the way we think, behave, and live our lives.

Now is the time for leaders to reassess and rethink how we want our ways of thinking, behaving, living, and working to evolve and improve.

Culture in the Corporate World
We think of corporate culture as a company’s collective values, beliefs, and behaviors. Once considered the “soft” side of employee life, company culture is generally acknowledged to be a significant factor in long-term business success.

Our organizational alignment research found that corporate culture accounts for 40% of the difference between high and low performance in terms of revenue growth, profitability, leadership effectiveness, customer loyalty, and employee engagement.

Duke University’s recent study of over 1,000 senior executives found that 92% reported that improving their company culture would increase their company’s value, but only 16% felt their culture was “where it needed to be.” Clearly, there is some cultural alignment work to be done.

Culture and Strategy Work Hand in Hand
As corporate strategies and operations are redesigned to accommodate the new normal of business, organizational culture must also adjust.

Why?

Because your strategies and plans must go through your people and culture to be successfully implemented.

Any misalignment between your strategy and your culture will derail the best laid plans. One cannot work without being aligned with the other. People need to adopt new behaviors and ways of working that align with the desired changes.

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned