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Effective sales leaders grow revenue and profits by ensuring that go-to-market sales strategies are clear, by building a high performance sales culture, and by attracting, developing, engaging and retaining top sales talent.
- At a strategic level, good sales leaders set the right course and create clear goals, roles, success metrics and plans.
- At a cultural level, good sales leaders ensure that the sales culture is not only healthy, but 100% aligned with the sales and business strategies.
- At a talent level, good sales leaders consistently attract, develop, engage and retain top sales talent that fits.
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