If someone were to ask you, "What differentiates your company from its top competitor?"
1. What would you say?
2. What would a colleague say?
3. Most importantly, what would your customers say?
On the surface, many organizations appear to offer similar solutions. Certainly a quick look at most websites would suggest the same. And because, like your organization, your competitors are continually enhancing and expanding their offerings, the distinctions become even more blurred.
Ultimately, knowing a few key things can make the difference between weathering the current economic storm, capitalizing on sales competitive advantage, and failing.
Read more about Differentiating for Sales Competitive Advantage...
About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned
