LSA Global Insights Newsletter: Do You Have the Right Talent to Execute Your Business Strategy?

June 29, 2024

Do You Have the Right Talent to Execute Your Business Strategy?

The Imperative of Talent Alignment

Companies that have a tight match between their strategy and the capabilities of their people outperform their peers. Our organizational alignment research found that having the right talent to execute your business strategy accounts for 29% of the difference between high and low performing companies in terms of:

  • Revenue growth
  • Profitability
  • Leadership effectiveness
  • Customer loyalty
  • Employee engagement

The symbiotic relationship between talent and strategy matters. Because your strategy must go through your talent to be successfully executed, it is no surprise that organizations must have the right capabilities, confidence, and conviction to move strategies forward. Crafting an amazing strategy that your people cannot execute or fully commit to is a waste of time.

Talent: The Catalyst of Strategy Execution

The success of every strategic initiative depends on the collective capability, competencies, and commitment of individuals within the organization. Talent, from leadership to the frontline, constitutes the bedrock of execution prowess.  Strategies that are misaligned with talent are asking for trouble.

How many strategic imperatives have you successfully implemented that did not fit with your employees’ motivations or talents? Our strategic clarity research tells us very few. While it seems like a no-brainer to not chase strategies that outpace or misalign with your capabilities, executives often get enamored with chasing audacious goals to drive growth.

Examples of Challenges

Sales Strategy Shift from Hardware to Software as a Service (SaaS)

Consider the case of common strategy shift from selling hardware to selling a SaaS model. According to DevSquad, 80% of businesses plan to transition all of their systems to SaaS by 2025. Strategically it makes sense to companies because it provides a more predictable business model and makes it easier to plan for growth and raise capital.

From a customer perspective, it can reduce infrastructure costs while improving scalability, flexibility, accessibility, and security. Selling a long-term service that must be supported and updated, however, takes very different  solution selling skill set than selling hardware. While the sales strategy makes sense, companies must have the sales skills, sales systems, sales processes, and motivated resources to enable the new strategy.

Operational Shift to a Digital Transformation

Another common strategy shift is for an organization to undertake a digital transformation. The strategy enables companies to embed technologies across their businesses increase efficiency, improve agility, and unlock value.

According to Gartner, 91% of businesses are involved in some type of digital initiative, and 89% of companies have adopted or plan to adopt a digital-first business strategy. While advanced technologies can certainly improve business practices and how value is delivered to customers, it requires a talent pool equipped with digital fluency, adaptability, and change management prowess. 

Yet, according to Deloitte, only 44% of businesses are prepared for the imminent digital disruption that will occur.

Is your talent set up to deliver on your strategy?

Read the 10 Questions to Test If You Have Talent Gaps


Farhat Ali

President & CEO


"Congratulations on your pro-activity in establishing our talent management program.

And thank you for developing such an effective New Employee Orientation course."

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