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Do You Need to Better Define Your Team’s Purpose? The ability to define your team’s purpose separates high performing leaders from average team leaders. A good team purpose clarifies: · What your team does · How the work
connects to the bigger purpose of the company · Why the work they do
matters · The value each
individual on the team uniquely contributes to the work Why the Ability to Define Your Team’s Purpose Matters Not having a good team purpose increases the risk of misalignment and ambiguity, which counteracts the conditions necessary for the team to do their best work. A compelling team purpose creates higher levels of team engagement, commitment, decision making, collaboration, and communication. There are three research-backed questions that high performing teams collectively answer and commit to. How does your team stack up?
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