What Corporate
Culture Is
Do you know how to design a high performance culture? Culture is your organization's unique approach to how it executes strategy. If strategy is "what" you want to accomplish and "why", then culture is "how" you execute it on a day-to-day basis.
For example, let's say your organization
wants to grow market share by 10% to meet growth targets. To accomplish this,
what approach to the market should your organization take? Should it be more
of a market adopter, focused on improving existing offerings (like KIA)? Or
should it be more of a market leader, creating brand new offerings (like
Tesla)?
The answer informs "how" the
employees of the organization collectively drive strategy execution in terms
of market approach. Because strategy must go through people and culture to
get implemented, choices like this represent your organization's culture.
What Corporate
Culture Is NOT
The Point
The point is that none of these (a fun environment, your corporate values, or employee engagement) truly set your organization apart from others. Everyone wants to have a fun environment, be values-driven, and have highly-engaged colleagues. Today, organizational health is just a ticket to play the game.
Your workplace culture is your
organization's unique approach to "how" work gets done - it's what
makes your organization different from all others.
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Voice of the
Customer
"Thanks a
million for the great strategy and cultural alignment session for our global
leadership team. Your experience and patience to expertly deal with the
inherent and complex challenges between business units uncovered many hidden
truths that created a great road map for us to use as guidelines moving
forward as a unified leadership team. I recommend LSA to any leadership team
looking to shape and align organizational culture."
Juan Plaza | Sales
Leader, Latin America | Trimble Navigation
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About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned