LSA Global Insights Newsletter: How to Sell to Executives

9.01.2007

How to Sell to Executives

Are you having difficulty accessing and influencing key client executives to increase revenue?

Before executives or senior managers approve a purchase decision, they need to see how the product or service will impact their key corporate goals.


Sales industry leadership and true differentiation requires (1) Product and service knowledge, (2) Consultative selling skills, and (3) Applied business acumen.

Solution selling training is the key to succeeding with executives, you must address both current technical needs and strategic business needs - the critical needs that keep executives awake at night. 

Learn more about how to sell higher ...



About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned