LSA Global Insights Newsletter: How Top Sales Reps Build Insight with Prospects

February 27, 2026

How Top Sales Reps Build Insight with Prospects

Can Your Sales Reps Build Insight? 2 Key Competencies



To successfully sell complex solutions, sales reps must focus more on customer success than simply closing deals.

Buyers are better informed, customers expect more, and differentiation is often harder to articulate.

To thrive, sales reps must move from being order-takers to insight providers — trusted business advisors capable of guiding clients toward solutions they may not even realize they need.

Sales rep assessment simulation data suggests that with deliberate effort, targeted business sales training, and meaningful organizational support, sales reps can raise their game.

Where to Start?


About LSA Global

Founded in 1995, we are a business consulting, coaching, and training firm focused on results. Our success is measured by the success of our clients.

Get Aligned. Stay Aligned.™

Client results and relationships are our center of gravity.  We roll up our sleeves to make a meaningful impact on the people AND the business..