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Are You Getting a Return on Your Sales Training? Even
though $20 billion is spent on business sales training per year, more
than a third of sales leaders admit that they do not have a clear idea of
what measurable return they are looking for on sales training. That is
a costly mistake if you want to increase the ROI of sales training. While
investing in solution selling training
skills to boost sales performance makes sense, our training measurement research found that
only 1-in-5 sales reps change their behavior and performance from
stand-alone sales training. Why? Because
merely conducting sales training sessions (regardless of how good they
are) does not guarantee improved sales results. The
real challenge lies in fundamentally changing and reinforcing the key
sales mindsets, behaviors, and skills required to consistently deliver
higher sales performance. 7 Strategies to Increase the ROI of Sales Training If you
want to move the needle, here are seven research-backed strategies to
increase the ROI of sales training initiatives. How
does your sales training stack up?
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