LSA Global Insights Newsletter: How to Increase the ROI of Sales Training

August 24, 2024

How to Increase the ROI of Sales Training


 


 

How to Increase the ROI of Sales Training

 



 

Are You Getting a Return on Your Sales Training?

Even though $20 billion is spent on business sales training per year, more than a third of sales leaders admit that they do not have a clear idea of what measurable return they are looking for on sales training. 

That is a costly mistake if you want to increase the ROI of sales training.

While investing in solution selling training skills to boost sales performance makes sense, our training measurement research found that only 1-in-5 sales reps change their behavior and performance from stand-alone sales training. 

Why?

Because merely conducting sales training sessions (regardless of how good they are) does not guarantee improved sales results.

The real challenge lies in fundamentally changing and reinforcing the key sales mindsets, behaviors, and skills required to consistently deliver higher sales performance.

7 Strategies to Increase the ROI of Sales Training

If you want to move the needle, here are seven research-backed strategies to increase the ROI of sales training initiatives. 

How does your sales training stack up?

 

 


 

 

VOICE OF THE CUSTOMER

 

Robert Zeman

District Sales Manager

Aflac

"This sales strategy and methodology moved my team from good to great, outperforming teams four times our size.

We are now guides and managers of the sales process rather than pushers and pullers.

Employing these techniques opened doors with decision makers who consistently denied access in the past.

Bottom line, it worked in the toughest market we’ve ever faced."

 

 

Toolkits for Sales Leaders

 

 

Proven tools for sales leaders to boost performance

 

 

Proven tools for impactful
sales training

 

 

About LSA Global

 

 

 

Get Aligned. Stay Aligned.™

 

 

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