LSA Global Insights Newsletter: 4 Essentials for a High Performing Sales Team

February 29, 2020

4 Essentials for a High Performing Sales Team

4 Essentials for a High Performing Sales Team

High Performing Sales Teams
How would you describe the performance of your sales team? Not firing on all cylinders? Regularly having excuses for missing quotas? Missing the strategic window of opportunity?

Building a high performing sales team – one that consistently achieves or beats sales targets (on-field performance) while getting along with and contributing to the team and their target customers (off-field performance) – is a critical factor for organizations that seek to create and sustain high levels of profitable growth.

What Does It Take to Be a High Performing Sales Team?
Of course, you first need a competitive solution to sell and a team with the baseline sales skills to connect with your target buyers. These attributes however are just the ticket to play the game. There is a huge difference between the success of a single salesperson or product and the success of an entire sales force over time.

4 Essentials for a High Performing Sales Team
To create a truly high performing sales team, focus on bringing rigor and excellence to the following four essentials:

#1. A Clear and Compelling Go-to-Market Sales Strategy
Too many sales teams try to be all things to all people or rely upon their product to do the work for them. While it is true that rare products can win on their own (the new iPhone for example), our organizational alignment research found that strategic sales clarity accounts for 31% of the difference between high and low performing sales teams.

High performing sales teams ruthlessly define and prioritize their target markets, ideal customers, value proposition, and the critical big bets for profitable growth.

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned