Our Organizational Alignment Research found that sales leaders who align their sales culture and sales talent with their sales strategy grow revenues 58% faster, are 72% more profitable, have 9-1-to-1 greater leadership effectiveness and 16.8-to-1 higher employee engagement levels.
The highest performing sales leaders:
- Create go-to-market sales clarity by ensuring everyone understands the go-to-market sales strategy, has no doubt that the company is committed to it, is highly responsive to changes in the market, and believes the sales strategy is being consistently implemented throughout the organization.
- Build high performance sales cultures by ensuring their teams clearly understand the desired sales culture, frequently observe the majority of sales leaders modeling the desired behaviors, regularly feel the sales culture motivates top performance, repeatedly receive and share information in a timely manner, and continually believe decisions demonstrate a healthy short- and long- term perspective.
- Differentiate top sales talent by ensuring their teams believe the quality of sales talent creates a competitive edge, repeatedly observe the company hiring and retaining top sales talent and continually have the resources to meet their sales targets.
Would you like to know how you compare to leading sales organizations in the areas of sales strategy, account planning, lead generation, presentations, executive and solution selling and negotiations?
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About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned
