The Truth about Who to Coach and How to Assess their Performance

Is it possible that what you learned about coaching is wrong?

For much of the sales world, the notion that sales coaching is an essential ingredient in improving sales organizations is not up for debate. But while the debate about the necessity of sales coaching may be over, most sales leaders - if they're honest - will tell you that they barely have time to manage their sales teams - and they just don't have time to coach.

With that reality as the backdrop, we want to pose this question - What if you could cut your coaching time in half and get better results?

In our decades years of working with leading sales executives and front line managers, we have identified what we consider to be the top two mistakes that hinder effective sales coaching - mistakes that if avoided, will greatly simplify the sales coaching process and minimize the time it takes to effectively develop your reps.

Read more about the top 2 sales coaching mistakes and what to do about it...

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned

Improving Results by 4x through Sales Performance Coaching

There is substantial evidence that sales professionals who receive consistent sales coaching from managers and mentors achieve significantly higher levels of performance than those who receive little or no sales coaching.

Effective sales coaches provide perspective and feedback that result in higher sales performance. Our research shows that it makes a 4-to-1 difference in terms of revenue production.

Our clients typically use sales performance coaching when:

• "B" and "C" players are holding back sales goals.
• Sales leaders need help to more effectively motivate and equip their team.
• A lack of sales accountability is dragging down the sales culture and results.
• Only "lagging indicators" of performance rule the day.

Read more about providing sales managers and leaders with the core sales coaching methodologies, skills and tools necessary to succeed...

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned