Only 2%.
That's the percentage of what coaches yell from the sidelines that kids actually hear.
Fortunately, the percentages are significantly greater for sales managers who effectively coach their sales reps.
In a world of failed sales training initiatives and one-off "training events" that do not "move the needle," it is encouraging to know that effective sales coaching and performance measurement can significantly increase revenue, cross-selling, referrals, market share, and margins.
We recently completed a coaching case study at a leading Financial Services firm so that we could understand the specific impact of sales coaching by sales managers.
The impact - pretty astounding.
The lessons - applicable for any sales force.
Read about the impact of sales coaching...
About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned
