LSA Global Insights Newsletter: Improving Results by 4x through Sales Performance Coaching

August 31, 2013

Improving Results by 4x through Sales Performance Coaching


There is substantial evidence that sales professionals who receive consistent sales coaching from managers and mentors achieve significantly higher levels of performance than those who receive little or no sales coaching.

Effective sales coaches provide perspective and feedback that result in higher sales performance. Our research shows that it makes a 4-to-1 difference in terms of revenue production.

Our clients typically use sales performance coaching when:

  • "B" and "C" players are holding back sales goals.
  • Sales leaders need help to more effectively motivate and equip their team.
  • A lack of sales accountability is dragging down the sales culture and results.
  • Only "lagging indicators" of performance rule the day.

Read more about providing sales managers and leaders with the core sales coaching methodologies, skills and tools necessary to succeed...


About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned