LSA Global Insights Newsletter: Selling to Executives - Don't Let This Happen to You

3.01.2008

Selling to Executives - Don't Let This Happen to You

Selling to executives is different. 

Executive barriers are higher and more complex to hurdle. Before executives or senior directors approve a purchase decision, they need to understand specifically how the product or service will specifically impact their overall corporate goals.

To sell to these high level decision, makers successfully, you must be able to effectively accomplish 3 main objectives:

  • Identify your target customer's key business and financial goals, objectives, strategies, and operating issues.
  • Link your ....
Learn more about the 3 keys to Executive Selling...



About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned