Does this sound familiar?
Your market has shifted. There has been a change in leadership. New competitive threats have emerged.
Suddenly, the “top three” priorities from last quarter are replaced with five new imperatives.
While changing market realities can certainly impact what matters most, constantly shifting strategic priorities is a leadership warning sign because it causes:
- Teams to scramble.
- Focus to fracture.
- Execution to slow.
- Trust in leadership to erode.
What the Research Says about Shifting Strategic Priorities
Data from organizational culture assessments show that shifting strategic priorities promote unmanaged organizational change. Research underscores the cost.
- Our organizational
alignment research found
that strategic
clarity accounts for 31%
of the difference between high and low performance in terms of revenue
growth, profitability, customer loyalty, leadership
effectiveness, and employee
engagement.
- A longitudinal study by McKinsey found that
organizations with clear, stable priorities significantly outperform
peers in both financial returns and employee engagement.
- Research published in the Academy of Management Journal by Teresa Amabile and Steven J. Kramer demonstrated that perceived progress toward meaningful goals is a primary driver of motivation. Constantly resetting goals undermines that progress principle.
Learn how to change the game.
Read the Top 6 Steps to Better
Manage
Shifting Strategic Priorities
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