67% of companies froze or reduced lead-generation budgets for sales reps last year according to CSO Insights' survey of more than 2,800 companies worldwide.
The percentage of reps making quota in 2009 dropped to 51.8% from 58.8% a year earlier, the survey shows.
At a time when sales cycles and competition have increased and almost 50% of sales leaders surveyed by LSA Global cite "getting new clients" as the key issue that keeps them awake at night, this data presents both an opportunity and a challenge.
It is no wonder that most companies are experiencing a significant revenue shortfall at the same time that employee satisfaction levels, as reported by the Conference Board, have sunk to an all time low of 45%.
Some sales forces however are thriving by focusing on 3 key areas to help ensure sustainable revenue growth.
Read more about the 3 key areas...
About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned
