LSA Global Insights Newsletter: Leadership Communication During Crisis

March 21, 2020

Leadership Communication During Crisis

Keeping people informed during a crisis is one of the most visible and important roles of a leader. 

In difficult times, it is natural for people to look toward Senior Leadership for answers and comfort. As ambiguity increases, fear and doubt can spread across organizations and grind productivity and employee engagement to a halt.

Four Tips for Leadership Communication During Crisis
The higher up you are in an organization, the more you are expected to stay on top of the situation, understand and manage ambiguity, communicate facts, and discuss implications. Follow these tips for leadership during crisis:

First, Put Yourself in Your People’s Shoes
Your first task is to start with a clear view of who your audience is and what you want to accomplish with them. Especially during a crisis, the better you understand what your audience cares most about and why, the more likely you are to achieve your desired outcomes.

For example, no one is interested in talking about the company’s strategic vision if they are worried about losing their jobs or running out of toilet paper. Once individual core concerns are adequately addressed, you can focus on getting aligned around a plan.

Your next step as a leader during crisis is to...

About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned