LSA Global Insights Newsletter: Are Your Sales Managers Increasing Sales Performance?

6.29.2010

Are Your Sales Managers Increasing Sales Performance?

Only 2%.

That's the percentage of what coaches yell from the sidelines that kids actually hear.

Fortunately, the percentages are significantly greater for sales managers who effectively coach their sales reps.

In a world of failed sales training initiatives and one-off "training events" that do not "move the needle," it is encouraging to know that effective sales coaching and performance measurement can significantly increase revenue, cross-selling, referrals, market share, and margins.

We recently completed a coaching case study at a leading Financial Services firm so that we could understand the specific impact of sales coaching by sales managers.

The impact - pretty astounding.

The lessons - applicable for any sales force.

Read about the impact of sales coaching...




About LSA Global
Founded in 1995, LSA Global is a leading performance consulting and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned